Service Description

Phase 1: Virtual Consultation (up to 30 Minutes) Schedule a session to discuss the audit process. IMPORTANT *****Please have all usernames and passwords ready***** Phase 2: Comprehensive Online Presence Audit • Google Search & Online Reputation Check • Analyze search results for your name, brand, and keywords. Identify top-ranking pages, reviews, and potential red flags. • Review third-party mentions, press features, and misrepresented information. • Website & SEO Performance Analysis Evaluate design, speed, mobile-friendliness, and user experience. • Review blog content and engagement metrics for lead generation. • Social Media Deep Dive Analyze Instagram, Facebook, LinkedIn, YouTube, and other platforms. • Assess branding consistency, engagement rates, and content strategy. • Identify gaps in audience engagement and areas for improvement. • Listings & Online Directories Review industry websites, Google My Business, and other directories. Ensure information accuracy and consistency. • Review client testimonials and their impact on credibility. Phase 3: Strategic Recommendations & Competitive • Benchmarking • Reputation & Review Management • Assess reviews across Google, Yelp, Zillow, and other platforms. • Identify missing client reviews and response opportunities. • Recommend reputation-building strategies (testimonial requests, proactive responses). • Lead Generation & Content Optimization • Analyze lead capture methods (contact forms, CTAs, landing pages). • Provide insights on social media engagement (hashtags, post timing). • Suggest content ideas aligned with industry trends. • Competitor Benchmarking • Compare your digital footprint with top local competitors. • Identify their strengths and opportunities for differentiation. • Develop a strategic action plan to improve online positioning. Phase 4: Deliverables – Your Digital Footprint Report • A comprehensive report outlining key findings, gaps, and actionable steps to strengthen your online presence, increase visibility, and generate more leads. With these insights, you’ll have a clear roadmap to enhance your brand, credibility, and marketing effectiveness.