Legal, privacy & disclosures.
How we handle your information, the terms of using this site, our accessibility commitment, and how our AI assistant works. Last updated July 13, 2026.
Your privacy, plainly explained.
S² Brand Lab ("we," "our," "us") operates s2brandlab.com. This policy explains what personal information we collect, why, how it is used and shared, and the choices you have. We collect only what we need to respond to you and improve the site.
Information we collect
- Information you give us. When you submit a contact form or interact with our AI assistant and share your details, we collect your name, email, phone (if provided), business/website, and the content of your message or conversation.
- Scheduling information. If you book a call, our scheduling provider (Calendly) collects your name, email, and appointment details.
- Automatically collected data. Like most websites, we collect standard analytics data — IP address, browser type, device, pages viewed, and referring source — through cookies and similar technologies (see the Cookies & Tracking section).
How we use your information
- To respond to inquiries, provide requested information, and deliver our services.
- To schedule and manage consultations.
- To understand site usage and improve content and performance.
- To send information you request or that is relevant to a service you engaged us for. We do not sell your personal information.
How your information is shared
We share information only with service providers that help us operate the site and business, each bound to protect it:
- Formspree — processes and delivers form and chat lead submissions.
- Anthropic (Claude) — powers the AI assistant; conversation text is processed to generate responses.
- Cloudflare — routes AI assistant requests securely.
- Google Analytics — website usage measurement.
- Meta (Facebook) Pixel — advertising measurement.
- Calendly — appointment scheduling.
- Netlify — website hosting.
- Intuit / QuickBooks — payment processing when you purchase a plan.
We may also disclose information if required by law, to protect our rights, or in connection with a business transfer.
Data retention
We keep personal information only as long as needed for the purposes above or as required by law, then delete or anonymize it.
Your rights
Depending on where you live, you may have the right to access, correct, delete, or port your personal information, and to opt out of certain processing or targeted advertising. California residents (CCPA/CPRA) may request disclosure or deletion and opt out of the "sale" or "sharing" of personal information — we do not sell personal information. EU/EEA/UK residents (GDPR) may exercise the rights above and object to processing. To make a request, email stevan@s2brandlab.com. You may also opt out of Google Analytics using Google's browser add-on and control ad tracking in your Meta settings.
Children's privacy
This site is not directed to children under 16, and we do not knowingly collect their personal information.
Security
We use reasonable technical and organizational measures, including HTTPS encryption, to protect your information. No method of transmission is 100% secure, so we cannot guarantee absolute security.
Contact
Questions about privacy? Email stevan@s2brandlab.com or call 239.777.9517. Mailing area: Bonita Springs, Florida, USA.
Terms of use.
By accessing s2brandlab.com you agree to these terms. If you do not agree, please do not use the site.
Use of the site
You may use this site for lawful purposes only. You agree not to misuse it, attempt to disrupt it, or access it in a way that violates any applicable law.
Intellectual property
All content on this site — text, design, graphics, logos, and the S² Brand Lab name and marks — is owned by S² Brand Lab or its licensors and is protected by intellectual-property laws. You may not reproduce or reuse it without written permission.
Services and pricing
Descriptions, plans, and pricing shown on this site are for general information and may change. A binding engagement is formed only through a separate written agreement or accepted proposal.
Third-party links and tools
The site links to and integrates third-party services (e.g., Calendly, Intuit). We are not responsible for the content, policies, or practices of those third parties.
Disclaimers
The site and its content are provided "as is" without warranties of any kind, express or implied. We do not warrant that the site will be uninterrupted, error-free, or free of harmful components, and information provided through the AI assistant may be inaccurate or incomplete.
Limitation of liability
To the fullest extent permitted by law, S² Brand Lab is not liable for any indirect, incidental, or consequential damages arising from your use of the site.
Governing law
These terms are governed by the laws of the State of Florida, USA, without regard to conflict-of-laws principles.
Changes
We may update these terms at any time. Continued use of the site after changes are posted constitutes acceptance.
Built to be usable by everyone.
We are committed to making this site accessible and aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.2, Level AA. The site includes keyboard navigation, visible focus states, semantic structure, descriptive alt text, sufficient color contrast, and support for reduced-motion preferences.
Accessibility is ongoing work. If you encounter a barrier or need content in an alternative format, please contact us and we will work to provide the information or complete a transaction through another reasonable method.
Contact: stevan@s2brandlab.com or 239.777.9517.
About the S² AI Advisor.
The chat assistant on this site is an AI-powered tool, not a live person. It is powered by Anthropic's Claude and configured to answer questions about S² Brand Lab's services, approach, and marketing topics.
- Responses are generated automatically and may occasionally be inaccurate or incomplete — they are not professional, legal, or financial advice.
- Please do not share sensitive personal, financial, or confidential information in the chat.
- If you provide contact details, your conversation may be reviewed by our team so we can follow up personally.
- For anything important, we encourage speaking with us directly at 239.777.9517 or stevan@s2brandlab.com.
Conversation content is processed by our AI provider to generate responses, as described in the Privacy Policy above.
This page is provided for general information and transparency. It is not legal advice. We recommend having these policies reviewed by qualified legal counsel to ensure they fully meet your specific obligations.